As I discussed in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the subsequent step in using blogs to become a Trusted Expert is to launch your own blog.

So, how do you decide what to blog about? Well, you might blog about anything actually, but since this series is about the way to make your web business more successful, Iwould recommend that you do it about your business and your products ( niche ). Duh.

Exactly what about your business may be more difficult to decide.

do some research ( you should already know from your reading / commenting phase ) and see what’s out there in your niche. Is there an opening that you might fill? Is there some information about your category that you suspect is important to get out there, and that may resonate with your Buyer Personas? Then that’s what your blog should be about.

Now here’s the list you’re going to want to know before you start your blog :

* Your Domain ( URL ). Is it going be an extension of your present main website, or will it have a novel name with branding and just point back to your site? Or is your blog going to be the main site? If so , you also must decide what persona and feel you would like your blog to have, which will influence the domain, tagline, and name you select. If you’re already adding your blog to your present site, then you’re somewhat limited as to choice, as it should relate back to the original site in some shape. But if your blog is the whole site, then the sky and your imagination in the limit.
* The tagline remember that both the name and the tagline become searchable, so you must pick them conscientiously to make certain that you’re indexing under the right keywords for your business.
* The name ( seems straightforward, but you’ll possibly spend a little more time coming up with this than all the rest ).

The reason why I am telling you to take some time to come up with these three things is this : while you can change them later, as the search engines will reindex a site and you may maintain your rankings, but you may lose something more unsubstantial - the branding and peronsa that you had built with that name or URL.

So, while you can go back and change it afterwards, putting a little thought and effort into it before you start will save everyone a headache and a bunch of rebranding after.

Here are the other stuff youwill have to know when starting your own blog :

Your design. There are a lot of software selections out there with customizable interfaces. If you have already got afeel and look that you like for your website, you can modify it and use it for your blog. Or, if youwant something a touch more stand-alone, you can just use the same colors ( to connect it to your most important site ) but has a completely different feel and look. You can always go back and tweak it later, so don’t stress out about this one as much. Design is much more of a learning experience, and and you’ll be testing elements to know exactly what your buyers want ( and do not worry, we will get to that part later, too ).

Your voice. Blogs, more than any other kind of writing on the net, have to have a personality. The most successful blogs have their own unique voice that’s so powerful that you can almost imagine the person talking when you’re reading it. And though I’ve done posts on good grammar before, you want to walk a fine line yes, use good grammar and spelling whenever it’s possible, but you may also take liberties if it suits your voice. I have used non-good grammar thingies ( see ) where it’s acceptable. But if you keep to good grammar in every other way, it’ll be clear that you’re doing otherwise for color and humor instead of that you donot know any better.

Above all, keep in mind that your blog is meant to be about you and your business. Don’t attempt to be something that you’re not a gigantic part about being a Trusted Expert is the fact that you are authentic.

last point on this topic… Just start a blog. I am significant here and I highly counsel everyone have a blog that’s on a topic they’re obsessed about and particularly if they want to be seen as an expert in that niche.

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